Reach the whole list on every channel until they connect
Build the audience, choose the channels, and write the sequence in sentences — call, then WhatsApp, wait, call again, then email — for a day or two months.
10 tutorials in this section
Tutorials in Campaigns
Create a multi-channel campaign
An audience, the channels it may use, who answers the call, and a sequence written in sentences — AI call, then WhatsApp, then email, until they connect.
ReadChoose the channels a campaign uses
A calling line, the WhatsApp channel, the email channel. Each brings its own hours and limits, and the calling line decides your answer rate more than anything else.
ReadChoose who answers a campaign's calls
An AI bot or a call flow — the same two-way choice a channel makes. The bot owns everything about how it sounds.
ReadBuild a campaign audience
A dynamic filter, a static list, or an import. The choice between them matters far more than people expect.
ReadWrite the campaign sequence in plain English
A text box, in sentences: call, then WhatsApp, wait, call again, then email. No retry-after field and no channel matrix, because nobody briefs a new agent that way.
ReadOverride calling hours for one campaign
Hours come from the channel by default. A campaign can narrow them for itself, and reset back — but it can never widen them.
ReadRead campaign metrics
Dial attempts, connect rate, meetings booked and progress — and how to tell a list problem from a script problem.
ReadHow campaign outcomes move lead stages
A campaign uses the same outcome table a person does, which is why campaign results and pipeline reports agree without reconciliation.
ReadPause, resume and stop a campaign
What to do when something is wrong, what happens to contacts mid-sequence, and why pausing beats deleting.
ReadWhy a campaign is always outbound, on every channel
There is no direction control: a campaign that waits for the phone to ring is just a channel. What it adds is the reaching out, across calls, WhatsApp and email.
Read