Email a segment the phone team would recognise
Segments from stages, outcomes and attributes, sent from a connected mailbox, replies in the shared inbox — and the domain set up so it actually lands.
4 tutorials in this section
Tutorials in Email marketing
Send an email to a segment
A segment from Contacts, a connected mailbox as the sender, a message — and replies that come back into the shared inbox next to the calls and WhatsApp threads.
ReadBuild an email segment from stages and call outcomes
The segments the phone team already uses are the ones worth emailing: reached but not qualified, renewal coming, quiet for 60 days. Same filter builder, same record.
ReadSet up the sending domain so marketing email actually lands
Deliverability is earned on the domain, not in the message. SPF, DKIM and a warmed-up mailbox before the first send, or the best email you ever wrote goes to spam.
ReadHandle replies to a marketing email
A reply is a conversation on the email channel, next to the calls and WhatsApp threads for the same person. Route it, assign it, and let it move the record.
Read